W HOBOKEN TO HOST NOH8 PHOTO SHOOT FUNDRAISER

HOBOKEN, NJ – November 15, 2010 – Hundreds of people are expected to attend a NOH8 Campaign photo shoot on Nov. 22 at the W Hoboken in Hoboken, NJ to raise awareness for marriage equality and anti-discrimination efforts throughout the country.

            The photo shoot will run from 6 to 9 p.m. Guests are invited to come to the riverfront hotel and have their picture taken with duct tape across their mouth and a temporary NOH8 tattoo. They are asked to wear a plain white shirt to match the look of the signature NOH8 photos. A minimum donation of $40 is required for guests taking a single photo and $25 per persons in a group photo.

            The NOH8 Campaign is a photographic silent protest created by celebrity photographer Adam Bouska & partner Jeff Parshley in direct response to the passage of Proposition 8, which amended the California state Constitution to ban same-sex marriage. Photos are taken throughout the country to raise awareness for marriage equality. Contributions from the events are used to cover the daily operations and maintenance costs of the rapidly growing campaign.

            Those in attendance will also have the option of purchasing a red ribbon in support of World AIDS Day on Dec. 1. All proceeds from those purchases will be donated directly to AIDS Project LA.

            The public also has an opportunity to win a "NOH8 Getaway" by becoming a Facebook fan of W Hoboken and posting "I am ready for NOH8 at the W Hoboken" directly onto W Hoboken's facebook wall which will enter them to win a night stay at W Hoboken, two sips, an autographed photo of the NOH8 Campaign founders, plus front-of-the-line privileges to have a complimentary NOH8 photo taken by celebrity photographer, Adam Bouska, at the November 22nd NOH8 CAMPAIGN SHOOT (http://tinyurl.com/2brrkge).
For more information on the NOH8 Campaign, visit www.noh8campaign.com. For more information on the W Hoboken, visit www.whotels.com/hoboken.

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W Hotels is an innovative, contemporary, design-led lifestyle brand and the hotel category buster with 36 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment.  W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas.  With more than 10 years of proven success, W Hotels is on track to more than double its footprint by 2011. W Hotels and W Retreats have been announced for London, Paris, St. Petersburg, Guangzhou, Shanghai, Bali, Vieques Island, Koh Samui, and Verbier, among other international destinations. For more information, visit www.whotels.com.