Online Gaming Operator Will Light up Hoboken Friday Night

Betfair, one of Britain's largest online betting and gaming companies, is putting on two light shows Friday night in Hoboken to promote its recent expansion into New Jersey, the Jersey Journal reports.

The shows, which will be held from 7 p.m. to 8 p.m. at 106 Washington St., and 8:30 p.m. to 9:30 p.m. at 13 Hudson Place, will serve to promote the gaming operator's ongoing television ad campaign.

Betting and gaming companies like Betfair and Party Poker have flooded the New Jersey market with ads since online gaming became legal in the state late last month.