Construction to Start on New Hoboken Waterfront Building

Construction of the final building of the South Waterfront Redevelopment Area will take about 18 months and is scheduled to start this week.

Local officials and developers broke ground on a project that will fill the last open lot of Hoboken’s downtown waterfront, which has been more than ten years in the making.

SPJ properties — together with the city and its main tenant Pearson Publishing — will start construction of a 14-story building on the 26-acre lot right next to the W Hotel as soon this week, according to Community Development Director Brandy Forbes.

The construction of the building will last about 18 months and is expected to be completed in July 2014, said Jeff Schotz, executive vice president of SJP Development.

There will be four retail units on the ground floor of the building, Schotz said. While he didn’t yet disclose which retailers expressed interest, he said that a restaurant, a daycare as well as a clothing store have expressed interest so far in renting out space. Pearson Publishing will rent the first six floors of the building, said Schotz. About 900 employees from the company’s other New Jersey locations will be moving to Hoboken.

Will Ethridge, Pearson CEO for North America, said that Hoboken is the perfect location for Pearson, because of its location and characteristics.

“This community is the type of vibrant stimulated center for a business like ours,” said Ethridge.

The building — officially called Waterfront Corporate Center III — on the waterfront will be a LEED silver certified office building.

Zimmer said this development will be a significant step in “making Hoboken a model for sustainability.” 

Two hundred parking spots will be available under the building on Sinatra Drive, but the city as well as SJP Properties will be encouraging all employees to take public transportation to work. Forbes said the city will coordinate with Pearson and SJP to educate people about the public transport possibilities.

The plan for Sinatra Drive between First and Fourth — the South Waterfront Redevelopment Area — originated in 2001 as a partnership between the Port Authority and the City of Hoboken.

Other parts of the South Waterfront Redevelopment include the W Hotel, 333 River and the other corporate buildings.

Mayor Dawn Zimmer welcomed the new employees to Hoboken during the groundbreaking on Monday. Also in attendance on Monday were First Ward Councilwoman Theresa Castellano and Hudson County Freeholder Anthony Romano.

“This is a great day for Hoboken,” Zimmer said.

Hobbs December 10, 2012 at 08:13 PM
Bringing a company like Pearson into Hoboken to fill in blank spot on the waterfront is certainly a win win for everyone. Kudos to everyone who made it happen.
Hobbs December 10, 2012 at 08:31 PM
It would be great if the City Council minority approved the bonding for the redesign of Sinatra Drive, Washington Street and Observer Highway that they all agree needs to be done but refuse to approve. Post super-storm Sandy there is a good chance that Hoboken could get Federal funds to cover much of the costs if we have a plan in place. :-)
Indiecom December 10, 2012 at 10:29 PM
oh right, filling in the 'blank spot' - because we have to cover every inch of space with some sort of building short or tall. Sorry Hobbs, I totally disagree (and before anyone goes nuts - I know the redevelopment was done long before the mayor took office - not the same that will be said when the 15 story hotel goes up behind the post office - 15 being the compromise when the 20-stories are rejected, but still part of the Wall along the waterfront.
CaptJackd December 11, 2012 at 05:53 PM
Isn't that why the minority rejected the proposal--because at least some of the funding could/should come from elesewhere?
Hobbs December 11, 2012 at 06:38 PM
indie, You are right the redevelopment plan was done years ago and now we are faced with making the best choices within that reality. That said I think that is being done. :-)
Hobbs December 11, 2012 at 08:46 PM
Sorry for the delay in the reply indie, but Claire and Tom is holding up posts for many hours and sometimes days. It has killed any real discussion which is I guess what certain rich lady want to do. :-) My repy post was originally sent 11:38pmTuesday 11. 3012
Hobbs December 11, 2012 at 11:09 PM
It dosen't work that way if there is no plan in place there is not possible for the City could seek funding from the Feds or other sources. That was clearly explained to the City Council before the vote.
Hobbs December 11, 2012 at 11:11 PM
Posted Tuesday 6:09 pm 12/11/12
Indiecom December 11, 2012 at 11:23 PM
yes, Hobbs - you're right, just about impossible to have a dialog; I replied to you on Monday as well. It took so long for the comment to show up that I thought they must have deemed it an unacceptable comment and it would never appear.
CaptJackd December 13, 2012 at 05:22 PM
@Hobbs--I think the existing plans for Washington and Sinatra would be sufficient for federal funding, as long as design-build projects can be ready for implementation within 90 days (not necessarily that the design portions have already been paid/completed).
Hobbs December 13, 2012 at 06:08 PM
The plan was always if "they" couldn't control the content here on PATCH they would destroy it. :-(
Hobbs December 13, 2012 at 06:18 PM
Cap. That is not the opinion of the professionals. The Council minority obstructing ofHoboken's future for personal political gain is discipable.
green December 13, 2012 at 06:54 PM
Indiecom, you'd rather they leave an ugly vacant lot where the former Agriculture Building used to be, than construct a building there?
CaptJackd December 13, 2012 at 09:22 PM
@Hobbs--Maybe having the design phase complete would give a project competitive advantage vs. others, but based on publicly available info the law qualifies 'shovel ready' projects as those which can be started up to 120 days after funding approval. That should more than cover our road projects. Hopefully there are ongoing efforts by the administration to get the proper state/federal stimulus funding.


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