Politics & Government

Nazi Flag In Urinal Part Of Roving Attack Ad In Hoboken School Board Race

Box truck turned into roving, swastika-laden, multimedia political ad; parks outside Council meeting

A Nazi flag suspended over a urinal by a fishhook is one of the images in a rolling, anonymous, multimedia political attack ad that's shown up at Hoboken public meetings twice this week.

The campaign features a rented box truck ringed with 82-inch HDTVs, each cycling through images as a man's voice narrates.

Another image -- published on a blog by Zoning Board member Nancy Pincus -- includes Councilwoman Beth Mason in a spoof on the original film poster for "Triumph des Willens," a 1934 Nazi propaganda film, which reads "triumph des schillens." Pincus first published the graphic in November 2010.

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In response, Lane Bajardi — a former frequenter of Council meetings — juxtaposed it next to the original movie poster and heavily criticized Pincus during a Council meeting.

The nazi flag image first appeared on the Hoboken Horse blog, complete with a footnote that attributes the design of the image to Pincus. According to the post, the picture was originally published in February 2010.

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The voice narrating the pictures on the truck attacks Mayor Dawn Zimmer and Council as well as Board of Education members for not condemning the online use of the images.

Pincus, Zimmer and Mason are all Jewish.

During Wednesday night's council meeting, Councilman-at-Large David Mello called the truck with the attack ad "obnoxious."

"It's not a very neighborly thing to do," said Mello, who is a supporter of Zimmer. "I just hope that whoever is responsible for it will own up to it."

Three seats on the board of education are up for election on November 6.

The truck is owned by a company named World Media Entertainment. Renting the truck costs $100 an hour and there's a minimum of four hours. Noel Torres, president of World Media Entertainment, wouldn't say who hired the truck.

It's not the first time the truck has made an appearance in Hoboken. It was parked in front of City Hall during a protest against Councilman Michael Russo. 


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